It’s an undeniable truth that if you want to be an author these days, you need to know how to market a book. It’s also true that marketing is one of the tasks that will stress authors out the most.
As an organic marketing expert, Lizzy understands it’s essential to improve communication throughout every aspect of business. When clients/customers feel they can talk with a business easily, their loyalty is more likely to improve.
Social media marketing is by far the most cost-effective targeting campaign available, but only when business owners follow some simple guidelines.
Social media marketing is by far the most cost-effective targeting campaign available, but only when business owners follow some simple guidelines.
A brand may be recognized by your visual identity – the company name, logo, colors, ads, and product designs – but the essence of your brand, or brand positioning, goes much deeper. Branding is your company’s reputation. It’s how customers decide whether to purchase products or services.
Not all platforms are a good fit for every business, which is why consumer research is so important. Once you have chosen the best platforms the next option is learning how to optimize your metadata, and create quality posts to build organic followers.
Sales can also be improved by using specific keywords or updating copywriting. So, if you are stuck on how to proceed with setting up or optimizing online profiles/websites to maximize sales, let’s talk
The term “search engine optimization (SEO)” refers to a blend of internal and external tactics. The major search engines each have their own formula or “secret sauce” for ranking pages within search results. Referred to technically as algorithms, these formulas are closely guarded practices that major search engines protect as trade secrets.
Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.
Senior Writer
I specialize in writing, editing, creating visual and digital content solutions for organizations and individuals wanting to tell their story. We all have a story or a business idea to share with the world.
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search.
SEO is relatively inexpensive for long-term results. However, SEO and advertising are two different items. Exemplary SEO implementation will pay off in the long run, providing the business owner stay consistent.
User experience must become priority. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is crucial to gaining high quality branding. Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
“A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.”
The role of SEO has expanded significantly over the last few years. In particular, helping consumers when in need, implementing robust, quality SEO will benefit brands and their marketing efforts.
SEO has challenges, but the opportunities help bring success for any type of business which are critical to a brand’s web presence now and in the future.
One hr. free consultations
It is true that major search engines update their algorithms on a regular basis. From a general standpoint, search engines are constantly trying to refine their approach to provide the optimal search results for each query. The ultimate goal is to provide a search user with the best answer as quickly as possible.
Writers Publishing House is an American-owned book publisher committed to helping authors fulfill their publishing goals. Since 2007.
Have you ever wondered how to go about learning to communicate with the spirit world? The opportunities are available in the most unusual places if you only look, and sometimes you will find them through the most unusual circumstances.
My father and his buddy, Al, spent a few years mustanging during the summers in Eastern Oregon. It was a life of freedom and not much responsibility for two single guys. They captured and broke the young horses, then sold them to ranchers.
My earliest memories are all wrapped up around horses and as an extension of that, my father. He was a true-life horse trader; making his living and feeding his family by trading horses.
Family ties are the ties that bind us to the past. And give us hope for the future. They are also the ties that take the greatest beating in life. Often frayed, dirty, and imperfectly woven, they still mold us; shape us in ways that are sometimes beyond understanding.
Writing SEO-friendly blog posts for an author/business website can seem challenging. Therefore, keyword research is an essential part of increasing online engagement. However, the SEO algorithm puzzle is just one step in writing blogs.
A good book description, no matter the genre, should leave the reader so engrossed in the content they want to learn more…. The initial sentence must capture the reader instantly….
Writers Publishing House is a full-service book publishing company based in Arizona. We assist Writers become Authors. Self-publishing simplified. Discover the easiest way to print, publish, and sell your book.